Welcome. We're a Chicago-based content studio that specializes in producing work with a purpose.

The Smith Agency was officially founded in 2020 by Brannon Smith.

But we’ve been quietly incubating for a while now.

We’re a small, but mighty collective of makers. Our passion is creating content that thoughtfully shines a light on underrepresented and marginalized communities. So if you’re looking to connect with women, LGBT folk or ethnic minorities, you’re looking for us.

We’ve worked in traditional ad agencies. We’ve worked on TV shows. We’ve lobbied on behalf of America’s teachers. Individually, we’ve all done a little bit of everything. Together, though, we’re committed to producing content that matters.

Meet the Smiths.

BRANNON SMITH

WordSMITH, Creative Director

In third grade, Brannon Smith tearfully ran from the spelling bee stage after coming in second. Clearly, words matter to this guy. And for the past decade, he’s applied his love of language to brands in tech, education, automotive and more. Now, he leads The Smith Agency.

STEPHANIE O.

WordSMITH, Comedienne-in-Chief

Imagine Aisha Tyler with a poli sci degree and a thing for sushi. That’s Stephanie O. When she’s not working behind the scenes on some of your favorite TV shows, she’s building a name as one of NYC’s rising Black female comics — and cranking out A1 copy for our clients.

JOAQUIN PRIME

ArtSMITH

Every collective needs a guy with a tough-sounding New York accent, and Joaquin is ours. He’ll do anything for a taco (wink wink), and his bright, yet clean design aesthetic translates well across print, web, TV — you name it.

COLETTE NICOLE

PeopleSMITH

Colette Nicole never cuts anyone off in traffic. Ever. She’s just too nice for that. People are both her passion and her purpose, and she’s built a hands-on career in social work and human resources — training community providers on trauma and other topics. Colette’s behavioral insights bring an added touch of authenticity to our work.

DARIUS TAYLOR

CommunitySMITH

Darius Taylor may look like a tattooed bad boy, but his heart is golden. A wellness coach and substance abuse counselor, Darius is committed to exclusively servicing the southside-Chicago community where he grew up. He helps The Smith Agency better understand the immediate challenges facing underserved populations, while inspiring and uplifting everyone around him — including us.

JESSICA SULLIVAN-WILSON

PolicySMITH

She’s a teacher. She’s a lawyer. She’s an injustice-fighting ninja. There’s really nothing that Jessica Sullivan-Wilson can’t — or hasn’t — done. Right now, she’s channeling her unique combination of education and legal experience into powerful advocacy on behalf of America’s teachers. And when The Smith Agency is tackling a project with a policy slant, she’s our shining star.

Capabilities

Blog posts

Brand journalism

Brand naming

Brochures

Commercials

Cultural commentaries

Direct marketing content

Email marketing

Entertainment thinkpieces

Infographics

Native content

Out-of-home creative

Political thinkpieces

Product naming

Radio bumpers

Small business branding

Social content

TV series pitches

Video scripts

Web banners

Websites

Hello.

We'd love to hear from you.

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